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The handbook of media audiences /
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Nightingale, Virginia.
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The handbook of media audiences /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The handbook of media audiences // [edited by] Virginia Nightingale.
其他作者:
Nightingale, Virginia.
出版者:
Malden, MA :Wiley-Blackwell, : 2011.,
面頁冊數:
xiii, 540 p. :ill. ;26 cm.
標題:
Mass media - Audiences. -
電子資源:
http://www.loc.gov/catdir/toc/fy11pdf04/2011003989.html
電子資源:
http://catalogimages.wiley.com/images/db/jimages/9781405184182.jpg
ISBN:
9781405184182 (hbk.) :
The handbook of media audiences /
The handbook of media audiences /
[edited by] Virginia Nightingale. - Malden, MA :Wiley-Blackwell,2011. - xiii, 540 p. :ill. ;26 cm. - Global handbook in media and communication research . - Global handbook in media and communication research..
Includes bibliographical references and index.
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--
ISBN: 9781405184182 (hbk.) :US199.95
LCCN: 2011003989Subjects--Topical Terms:
550330
Mass media
--Audiences.
LC Class. No.: P96.A83 / H35 2011
Dewey Class. No.: 302.23
The handbook of media audiences /
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