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Power performance : = multimedia sto...

Silvia, Tony.

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Power performance : = multimedia storytelling for journalism and public relations /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Power performance :/ Tony Silvia and Terry Anzur.
其他題名:	multimedia storytelling for journalism and public relations /
作者:	Silvia, Tony.
其他作者:	Anzur, Terry.
出版者:	Chichester, West Sussex, U.K. ;Wiley-Blackwell, : c2011.,
面頁冊數:	xiv, 276 p. :ill., ports. ;25 cm.
內容註:	Foreword / by Lester Holt -- Introduction -- The Role of the Storyteller -- Reporting Stories Across Media -- Writing the Story for Print and the Web -- Video Storytelling on the Air and on the Web -- Presenting the Story On-Camera, On-Air, and On-line -- Practicing Public Relations in a Multimedia World -- Ethical Journalism in Multicultural Media -- Putting Your Skills to Work.
標題:	Mass media - Authorship. -
電子資源:	http://catalogimages.wiley.com/images/db/jimages/9781405198684.jpg
ISBN:	9781405198684 (hbk.)

Power performance : = multimedia storytelling for journalism and public relations /
Silvia, Tony.

Power performance :multimedia storytelling for journalism and public relations /Tony Silvia and Terry Anzur. - Chichester, West Sussex, U.K. ;Wiley-Blackwell,c2011. - xiv, 276 p. :ill., ports. ;25 cm.

Includes bibliographical references and index.

Foreword / by Lester Holt -- Introduction -- The Role of the Storyteller -- Reporting Stories Across Media -- Writing the Story for Print and the Web -- Video Storytelling on the Air and on the Web -- Presenting the Story On-Camera, On-Air, and On-line -- Practicing Public Relations in a Multimedia World -- Ethical Journalism in Multicultural Media -- Putting Your Skills to Work.

"With television news anchors becoming daily celebrity guests in our homes and traditional news media turning increasingly to multimedia enhancements, there is a growing need for journalists and public relations practitioners to develop essential presentation skills. This is the first book available for professionals and students interested primarily in transmitting news and information on-camera in multi-media formats, rather than working behind the scenes. Writing, reporting, and producing skills are examined specifically in terms of their application to effective communication with the viewing audience of both traditional and new media. A guide to storytelling skills for journalism and public relations in multiple media platforms, including print, broadcast, and the web, this book offers invaluable behind-the-scenes insights and profiles of leading multimedia journalists and public relations practitioners. Practical advice is offered on how to put presentation skills to work and the key ethical issues are addressed. This book will appeal to working professionals seeking to enhance their skills, students, citizen journalists and anyone interested in breaking in to on-camera journalism and public relations. "--

ISBN: 9781405198684 (hbk.)

LCCN: 2011001827Subjects--Topical Terms:

601945
Mass media
--Authorship.

LC Class. No.: P96.A86 / S55 2011

Dewey Class. No.: 070.4/3

Power performance : = multimedia storytelling for journalism and public relations /
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