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The media handbook : = a complete gu...

Katz, Helen E.

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The media handbook : = a complete guide to advertising media selection, planning, research, and buying /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The media handbook :/ Helen Katz.
其他題名:	a complete guide to advertising media selection, planning, research, and buying /
作者:	Katz, Helen E.
出版者:	New York, NY :Routledge, : 2010.,
面頁冊數:	xii, 212 p. :ill. ;23 cm.
標題:	Advertising media planning. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy1106/2009043449-b.html
ISBN:	9780415873536

The media handbook : = a complete guide to advertising media selection, planning, research, and buying /
Katz, Helen E.

The media handbook :a complete guide to advertising media selection, planning, research, and buying /Helen Katz. - 4th ed. - New York, NY :Routledge,2010. - xii, 212 p. :ill. ;23 cm. - Communication series. - Routledge communication series..

Includes bibliographical references and index.

ISBN: 9780415873536

LCCN: 2009043449

Nat. Bib. No.: GBB030443bnbSubjects--Topical Terms:

605923
Advertising media planning.

LC Class. No.: HF5826.5 / .K38 2010

Dewey Class. No.: 659

The media handbook : = a complete guide to advertising media selection, planning, research, and buying /
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