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The dynamics of persuasion : = communication and attitudes in the 21st century /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The dynamics of persuasion :/ Richard M. Perloff.
其他題名:	communication and attitudes in the 21st century /
作者:	Perloff, Richard M.
出版者:	New York, NY :Routledge, : 2010.,
面頁冊數:	xvi, 425 p. :ill. ;24 cm.
附註:	Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.
內容註:	Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.
標題:	Persuasion (Psychology) -
ISBN:	9780415805674 (hbk.)

The dynamics of persuasion : = communication and attitudes in the 21st century /
Perloff, Richard M.

The dynamics of persuasion :communication and attitudes in the 21st century /Richard M. Perloff. - 4th ed. - New York, NY :Routledge,2010. - xvi, 425 p. :ill. ;24 cm. - Communication series. Communication theory and methodology. - Communication series..

Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.

Includes bibliographical references (p. [360]-399) and indexes.

Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.

ISBN: 9780415805674 (hbk.)

LCCN: 2009041035Subjects--Topical Terms:

533184
Persuasion (Psychology)

LC Class. No.: BF637.P4 / P39 2010

Dewey Class. No.: 153.8/52

The dynamics of persuasion : = communication and attitudes in the 21st century /
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