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  • Public relations cases : = international perspectives /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Public relations cases :/ edited by Danny Moss and Melanie Powell with Barbara DeSanto.
    其他題名: international perspectives /
    其他作者: Moss, Danny,
    出版者: New York, NY :Routledge, : c2010.,
    面頁冊數: xvi, 192 p. :ill., maps ;24 cm.
    內容註: Introduction -- Take a look at my giraffe : promoting Chester zoo -- Jane's ride across America -- Kerala : God's own country : from backwaters to one of the ten paradises on earth -- LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones -- Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign -- Taking the time to listen, learn & act : an example of complex international dialogue -- Setting up an effective press office for a professional body -- Managing the evolution of an agency to meet the needs of a digital media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication -- Coca-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place branding as an alternative approach to local authority corporate identity -- Chimney pots campaign.
    標題: Public relations - Handbooks, manuals, etc. -
    電子資源: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018667647&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
    ISBN: 9780415773362 (hbk.)
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W0160277 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HM1221 P78 2010 一般使用(Normal) 在架 0
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