Managing media work /
Deuze, Mark.

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  • Managing media work /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Managing media work // Mark Deuze, editor.
    其他作者: Deuze, Mark.
    出版者: Thousand Oaks, Calif. :SAGE, : c2011.,
    面頁冊數: xii, 307 p. :ill. ;26 cm.
    內容註: Managing media work / Mark Deuze and Brian Steward -- Media management in theory and practice / Bozena I. Mierzejewska -- The management of the creative industries : from content to context / Chris Bilton -- Managing strategy and maximizing innovation in media organizations / Lucy Ku�ng -- New media policies / Terry Flew -- Global deregulation and media corporations / Philip M. Napoli -- The new international division of cultural labor / Toby Miller -- Journalism in a network / Jane B. Singer -- Atypical newswork, atypical media management / Mark Deuze and Leopoldina Fortunati -- On the wisdom of ignorance : knowledge and the management of contemporary news organizations / Pablo J. Boczkowski -- Understanding multinational media management / Tim Marjoribanks -- The organization of film and television production / Keith Randle -- Producing filmed entertainment / Alisa Perren -- New firms in the screen-based media industry : startups, self-employment, and standing reserve / Charles H. Davis -- Connecting the dots : structure, strategy, and subjectivity in entertainment media / Susan Christopherson -- Advertising : structure, agency, or agencement? / Liz McFall -- From full-service agency to 3-D marketing consultants : "creativity" and organizational change in advertising / Sean Nixon -- Advertising management and professional identity in the digital age / Chris hackley and Amy Rungpaka Tiwsakul -- Managing global public relations in the new media environment / Marina Vujnovic and Dean Kruckeberg -- The culture of gamework / Aphra Kerr -- Same as the old boss? : changes, continuities, and careers in the digital music era / Eric Harvey -- "Life is a pitch" : managing the self in new media work / Rosalind Gill -- Managing media companies through the digital transition / Annet Aris -- Urgent aphorisms : notes on organized networks for the connected multitudes / Geert Lovink and Ned Rossiter.
    標題: Mass media - Management. -
    ISBN: 9781412971249 (pbk.) :
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W0066554 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 P96.M34 M36 2011 一般使用(Normal) 在架 0
W0160036 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 P96.M34 M36 2011 一般使用(Normal) 在架 0
  • 2 筆 • 頁數 1 •
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