The Cornell School of Hotel Administ...
Enz, Cathy A., (1956-)

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  • The Cornell School of Hotel Administration handbook of applied hospitality strategy /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: The Cornell School of Hotel Administration handbook of applied hospitality strategy // edited by Cathy A. Enz.
    其他題名: Handbook of applied hospitality strategy
    其他作者: Enz, Cathy A.,
    出版者: Los Angeles :SAGE, : c2010.,
    面頁冊數: 1 v. (various pagings) :ill. ;27 cm.
    內容註: The strategic management process/strategic analysis -- Analysis of the environment and key stakeholders -- Creating competitive advantage -- Service strategies, customers, and branding -- Strategic human resources -- Strategic pricing and revenue management -- Growth strategies: franchising, acquisitions, and mergers -- Strategy implementation: cultures, structures, and standards -- Strategic change management in times of crisis -- Evaluating strategies: strategic controls and performance outcomes -- Global strategies and multinational enterprises.
    標題: Hospitality industry -
    ISBN: 9781412905909 (hbk.) :
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W0066654 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 TX911 C6185 2010 一般使用(Normal) 在架 0
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