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The Cornell School of Hotel Administ...

Enz, Cathy A., (1956-)

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The Cornell School of Hotel Administration handbook of applied hospitality strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Cornell School of Hotel Administration handbook of applied hospitality strategy // edited by Cathy A. Enz.
其他題名:	Handbook of applied hospitality strategy
其他作者:	Enz, Cathy A.,
出版者:	Los Angeles :SAGE, : c2010.,
面頁冊數:	1 v. (various pagings) :ill. ;27 cm.
內容註:	The strategic management process/strategic analysis -- Analysis of the environment and key stakeholders -- Creating competitive advantage -- Service strategies, customers, and branding -- Strategic human resources -- Strategic pricing and revenue management -- Growth strategies: franchising, acquisitions, and mergers -- Strategy implementation: cultures, structures, and standards -- Strategic change management in times of crisis -- Evaluating strategies: strategic controls and performance outcomes -- Global strategies and multinational enterprises.
標題:	Hospitality industry -
ISBN:	9781412905909 (hbk.) :

The Cornell School of Hotel Administration handbook of applied hospitality strategy /
The Cornell School of Hotel Administration handbook of applied hospitality strategy /Handbook of applied hospitality strategyedited by Cathy A. Enz. - Los Angeles :SAGE,c2010. - 1 v. (various pagings) :ill. ;27 cm.

Includes bibliographical references and index.

The strategic management process/strategic analysis -- Analysis of the environment and key stakeholders -- Creating competitive advantage -- Service strategies, customers, and branding -- Strategic human resources -- Strategic pricing and revenue management -- Growth strategies: franchising, acquisitions, and mergers -- Strategy implementation: cultures, structures, and standards -- Strategic change management in times of crisis -- Evaluating strategies: strategic controls and performance outcomes -- Global strategies and multinational enterprises.

ISBN: 9781412905909 (hbk.) :UK78.00

LCCN: 2010006197Subjects--Topical Terms:

748124
Hospitality industry

LC Class. No.: TX911 / .C6185 2010

Dewey Class. No.: 338.4/791

The Cornell School of Hotel Administration handbook of applied hospitality strategy /
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020 $a 1412905907 (hbk.)
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245 1 0 $a The Cornell School of Hotel Administration handbook of applied hospitality strategy / $c edited by Cathy A. Enz.
246 3 0 $a Handbook of applied hospitality strategy
260 # $a Los Angeles : $b SAGE, $c c2010.
300 $a 1 v. (various pagings) : $b ill. ; $c 27 cm.
504 $a Includes bibliographical references and index.
505 0 # $a The strategic management process/strategic analysis -- Analysis of the environment and key stakeholders -- Creating competitive advantage -- Service strategies, customers, and branding -- Strategic human resources -- Strategic pricing and revenue management -- Growth strategies: franchising, acquisitions, and mergers -- Strategy implementation: cultures, structures, and standards -- Strategic change management in times of crisis -- Evaluating strategies: strategic controls and performance outcomes -- Global strategies and multinational enterprises.
650 # 0 $a Hospitality industry $3 748124
650 # 0 $a Hotel management $3 747834
650 # 0 $a Restaurant management $3 748115
700 1 # $a Enz, Cathy A., $d 1956- $3 1233017
710 2 # $a Cornell University. $3 530586