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The value of arts for business /

Schiuma, Giovanni.

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The value of arts for business /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The value of arts for business // Giovanni Schiuma.
作者:	Schiuma, Giovanni.
出版者:	Cambridge, UK ;Cambridge University Press, : c2011.,
面頁冊數:	xvii, 294 p. :ill. ;24 cm.
標題:	Creative ability in business. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy1201/2011003318-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1201/2011003318-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1201/2011003318-t.html
ISBN:	9780521769518 (hbk.):

The value of arts for business /
Schiuma, Giovanni.

The value of arts for business /Giovanni Schiuma. - Cambridge, UK ;Cambridge University Press,c2011. - xvii, 294 p. :ill. ;24 cm.

Includes bibliographical references (p. 265-283) and index.

"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business"--

ISBN: 9780521769518 (hbk.):US90.00

LCCN: 2011003318Subjects--Topical Terms:

547370
Creative ability in business.

LC Class. No.: HD53 / .S358 2011

Dewey Class. No.: 658

The value of arts for business /
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100 1 $a Schiuma, Giovanni. $3 880489
245 1 0 $a The value of arts for business / $c Giovanni Schiuma.
260 # $a Cambridge, UK ; $a New York : $b Cambridge University Press, $c c2011.
300 $a xvii, 294 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 265-283) and index.
520 # $a "The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business"-- $c Provided by publisher.
650 # 0 $a Creative ability in business. $3 547370
650 # 0 $a Management. $3 516664
650 # 0 $a Arts. $3 561632
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy1201/2011003318-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy1201/2011003318-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy1201/2011003318-t.html