轉換成本

運用線性結構模式探討服務品質、顧客滿意度、轉換成本與顧客忠誠度之關聯性 = = Applying Linear Structural Equation Models to Study the Influence of Service Quality, Customer Satisfaction and Switch Cost on Customer Loyalty : An Empirical Study of Taiwan Railway : 以台鐵東部幹線為例 / by: (Language materials, printed)

探討國內ERP使用者之顧客忠誠度 = = The Study of Customer Loyalty of ERP Users in Taiwan / by: (Language materials, printed)

服務利潤鏈之實證與影響因素之探討 = = An Analysis on the Empirical Investigation and the Influences of Service Profit Chain / by: (Language materials, printed)

加盟業者品牌忠誠度之研究 = = The Study of Franchise Brand Loyalty : An Empirical Study of Real Estate Broker of Franchisers : 以不動產仲介經紀業連鎖加盟店為例 / by: (Language materials, printed)

顧客滿意失驗下之轉換意圖前置因素之研究 = = The Study of the Antecedents of Switching Intention under Discomfirmations of Customer Satisfaction / by: (Language materials, printed)

以科技接受模型探討台灣的行動支付 = = A study of mobile payment in Taiwan：from TAM perspective / by: (Language materials, printed)

轉換成本、替代者吸引力於滿意至忠誠間關係之探討 = = The Study of switching Cost, alternative attractiveness on the relationship between satisfaction and loyalty-variety seeking as the moderating variable : 以尋求多樣化為調節變數 / by: (Language materials, printed)

銀行服務補救與購買行為間關係之研究 = = The Study of Relationship between Service Recovery and Purchase Behavior of Bank－The Moderating Effect of Switching Cost and Alternative of Attractiveness : 以轉換成本及替代者吸引力為調節變數 / by: (Language materials, printed)

信任

替代者吸引力

購買行為

Mobile payment

ERP

人格特質

領導型態

不動產仲介經紀業

經銷商

尋求多樣化

補救弔詭

科技接受模型

行為意圖

顧客忠誠度

顧客滿意度

服務利潤鏈

服務補救

Perceived value

外部服務品質

轉換意圖

忠誠

知覺轉換價值

服務品質

線性結構關係模式

加盟業者

加盟總部

品牌忠誠度

整體滿意/不滿意

Switch cost

轉換成本

內務服務品質

品牌形象

失驗

承諾

購買意圖

Behavioral intention

品牌權益

結構方程模式

服務失誤

滿意

行動支付

Technology Acceptance Model