Corporations - Public relations.
概要
| 作品: | 29 作品在 3 項出版品 3 種語言 | |
|---|---|---|
書目資訊
The Expressive organization : = linking identity, reputation, and the corporate brand /
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Public relations as relationship management = a relational approach to the study and practice of public relations /
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Crisis management by apology : = corporate response to allegations of wrongdoing /
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The death of a thousand cuts = corporate campaigns and the attack on the corporation /
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Reputation marketing : = building and sustaining your organization's greatest asset
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