An overview of the public relations ...
Bowen, Shannon A.

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  • An overview of the public relations function /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: An overview of the public relations function // Shannon A. Bowen, Brad Rawlins, Thomas Martin.
    作者: Bowen, Shannon A.
    其他作者: Rawlins, Brad.
    出版者: New York, N.Y. :Business Expert Press, : 2010.,
    面頁冊數: xi, 186 p. ;23 cm.
    內容註: Preface -- Part I : Mastering the basics. The importance of public relations : Case: UPS faces losses in Teamster's union strike ; What is public relations? ; Models and approaches to public relations ; Public relations as a management function -- Part II : Organizations and processes. Organizational factors contributing to excellent public relations ; How public relations contributes to organizational effectiveness ; Identifying and prioritizing stakeholders and publics ; Public relations research: the key to strategy ; The public relations process: RACE -- Part III : The practice and best practices. The practice of public relations ; Ethics, leadership and counseling roles, and moral analyses ; Best practices for excellence in public relations -- Notes -- References -- Index.
    標題: Corporations - Public relations. -
    ISBN: 9781606490990 (pbk.) :
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W0177198 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HD59 B694 2010 一般使用(Normal) 在架 0
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