Brand loyalty.
Overview
| Works: | 18 works in 5 publications in 5 languages | |
|---|---|---|
Titles
Creating brand loyalty = the management of power positioning and really great advertising /
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(Language materials, printed)
Achieving brand loyalty in China through after-sales services = with a particular focus on the influences of cultural determinants /
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(Electronic resources)
Retail brand equity and loyalty = analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /
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(Electronic resources)
品牌體驗、品牌關係與品牌忠誠度之研究 : = 以連鎖咖啡店為例 = The study on brand experience, brand relationship and loyalty : chained coffee store as an example /
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(Language materials, printed)
Brand choice and loyalty = evidence from Swiss car registration microdata /
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(Electronic resources)
Digital engagement = internet marketing that captures customers and builds intense brand loyalty /
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(Electronic resources)
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