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Marketing communication and promotio...

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Nickels, William G.

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Marketing communication and promotion : = text and cases /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing communication and promotion :/ William G. Nickels.
其他題名:	text and cases /
作者:	Nickels, William G.
出版者:	New York :Wiley, : c1984.,
面頁冊數:	x, 494 p. :ill. ;26 cm.
標題:	Communication in marketing. -
ISBN:	0471841331 (hbk.)

Marketing communication and promotion : = text and cases /
Nickels, William G.

Marketing communication and promotion :text and cases /William G. Nickels. - 3rd ed. - New York :Wiley,c1984. - x, 494 p. :ill. ;26 cm.

Includes bibliographies and indexes.

ISBN: 0471841331 (hbk.)

LCCN: 83001691 Subjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: HF5415.123 / .N52 1984b

Dewey Class. No.: 658.8

Marketing communication and promotion : = text and cases /
LDR:00783cam a2200217Ia 4500 001 1195140
003 OCoLC
005 20120701222604.0
008 120702s1984 ohua b 001 0 eng d
010 $a 83001691
020 $a 0471841331 (hbk.)
020 $a 9780471841333 (hbk.)
035 $a 劉吉川-觀遊系教師-101贈書
040 $a IRU $c IRU $d UW1 $d YDXCP $d DEBBG
050 # 4 $a HF5415.123 $b .N52 1984b
082 0 4 $a 658.8 $2 19
100 1 $a Nickels, William G. $3 781378
245 1 0 $a Marketing communication and promotion : $b text and cases / $c William G. Nickels.
250 $a 3rd ed.
260 # $a New York : $b Wiley, $c c1984.
300 $a x, 494 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographies and indexes.
650 # 0 $a Communication in marketing. $3 584906
650 # 0 $a Marketing. $3 536353
650 0 7 $a Kommunikation. $2 swd $3 1485919
776 0 8 $i Online version: $a Nickels, William G. $t Marketing communication and promotion. $b 3rd ed. $d New York : Wiley, c1984 $w (OCoLC)690901930

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HF5415.123 N52 1984

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