Communication in marketing.
概要
作品: | 62 作品在 10 項出版品 10 種語言 |
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書目資訊
Advertising and promotion : = an integrated marketing communications perspective /
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The four pillars of profit-driven marketing : = how to maximize creativity, accountability, and ROI /
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Misleading marketing communication = assessing the impact of potentially deceptive food labelling on consumer behaviour /
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The four pillars of profit-driven marketing = how to maximize creativity, accountability, and ROI /
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Developing a creative and innovative integrated marketing communications plan : = a working model /
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Strategic marketing communications = new ways to build and integrate communications /
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Marketing communications in tourism and hospitality : = concepts, strategies and cases /
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Marketing communications in tourism and hospitality = concepts, strategies and cases /
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The evolution of integrated marketing communications : = the customer-driven marketplace /
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Breaking down language and cultural barriers through contemporary global marketing strategies
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