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The elusive fan : = reinventing spor...

Kotler, Philip.

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The elusive fan : = reinventing sports in a crowded marketplace /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The elusive fan :/ Irving Rein, Philip Kotler, Ben Shields.
其他題名:	reinventing sports in a crowded marketplace /
作者:	Rein, Irving J.
其他作者:	Kotler, Philip.
出版者:	New York :McGraw-Hill, : c2006.,
面頁冊數:	xiv, 345 p. ;24 cm.
標題:	Communication in marketing. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0661/2006018779-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0661/2006018779-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0661/2006018779-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0661/2006018779-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0661/2006018779-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0661/2006018779-d.html
ISBN:	0071454098 :

The elusive fan : = reinventing sports in a crowded marketplace /
Rein, Irving J.

The elusive fan :reinventing sports in a crowded marketplace /Irving Rein, Philip Kotler, Ben Shields. - New York :McGraw-Hill,c2006. - xiv, 345 p. ;24 cm.

Includes bibliographical references (p. 307-327) and index.

ISBN: 0071454098 :NT871

LCCN: 2006018779Subjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: GV716 / .R45 2006

Dewey Class. No.: 796.06/98

The elusive fan : = reinventing sports in a crowded marketplace /
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