Marketing communications : = an inte...
Taylor, Jonathan, (1956-)

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  • Marketing communications : = an integrated approach /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Marketing communications :/ P R Smith & Jonathan Taylor.
    其他題名: an integrated approach /
    作者: Smith, P. R.
    其他作者: Taylor, Jonathan,
    出版者: London ;Kogan Page, : 2004.,
    面頁冊數: xvi, 696 p. :ill. ;25 cm.
    內容註: Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.
    標題: Communication in marketing. -
    電子資源: http://www.loc.gov/catdir/toc/ecip0416/2004006939.htmlhttp://www.loc.gov/catdir/toc/ecip0416/2004006939.html
    ISBN: 0749442654$b(pbk.) :
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F0039361 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5415.123 S65 2004 一般使用(Normal) 在架 0
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