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Strategic brand management : = new a...

Kapferer, Jean-No炼.

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Strategic brand management : = new approaches to creating and evaluating brand equity /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic brand management :/ Jean-Noel Kapferer ; [translated by Philip Gibbs].
其他題名:	new approaches to creating and evaluating brand equity /
作者:	Kapferer, Jean-No炼.
出版者:	New York :Free Press ; : [c1994],
面頁冊數:	v, 341 p. :ill. ;25cm.
標題:	Brand name products - Management. -
ISBN:	0029170451 :

Strategic brand management : = new approaches to creating and evaluating brand equity /
Kapferer, Jean-No炼.

Strategic brand management :new approaches to creating and evaluating brand equity /Jean-Noel Kapferer ; [translated by Philip Gibbs]. - New York :Free Press ;[c1994] - v, 341 p. :ill. ;25cm.

Includes bibliographical references (p. 309-319) and index.

ISBN: 0029170451 :US27.95

LCCN: 93042424Subjects--Topical Terms:

667040
Brand name products
--Management.

LC Class. No.: HD69.B7 / K37 1994

Dewey Class. No.: 658.8/343

Strategic brand management : = new approaches to creating and evaluating brand equity /
LDR:00659nam a2200193 a 45 001 651212
003 DLC
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008 931104s1994 nyua b 001 0 eng
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050 0 0 $a HD69.B7 $b K37 1994
082 0 0 $a 658.8/343 $2 20
100 $a Kapferer, Jean-No炼. $3 667039
245 1 0 $a Strategic brand management : $b new approaches to creating and evaluating brand equity / $c Jean-Noel Kapferer ; [translated by Philip Gibbs].
260 $a New York : $a Toronto : $c [c1994] $b Free Press ; $b Maxwell Macmillan Canada,
300 $a v, 341 p. : $b ill. ; $c 25cm.
504 $a Includes bibliographical references (p. 309-319) and index.
650 $a Brand name products $x Management. $3 667040