Brand name products - Management.

The soul of the corporation : = how to manage the identity of your company / by: (書目-語言資料,印刷品)

Advanced brand management : = managing brands in a changing world / by: (書目-語言資料,印刷品)

Global brand strategy : = unlocking branding potential across countries, cultures & markets / by: (書目-語言資料,印刷品)

Brand portfolio strategy : = creating relevance, differentiation, energy, leverage, and clarity / by: (書目-語言資料,印刷品)

Branding and sustainable competitive advantage = building virtual presence / by: (書目-語言資料,印刷品)

Brand management = research, theory and practice / by: (書目-電子資源)

Eating the big fish = how challenger brands can compete against brand leaders / by: (書目-電子資源)

Grow the core = how to focus on your core business for brand success / by: (書目-電子資源)

The road to luxury = the evolution, markets and strategies of luxury brand management / by: (書目-電子資源)

Wise family business = family identity steering brand success / by: (書目-電子資源)

Global brand strategy = world-wise marketing in the age of branding / by: (書目-電子資源)

Identity-based brand management = fundamentals, strategy, implementation, controlling / by: (書目-電子資源)

The power of communicating the family firm status = the positive effect of family firms as a brand on consumer buying behavior and consumer happiness / by: (書目-電子資源)

Business-to-business brand management = theory, research and executive case study exercises / by: (書目-電子資源)

Building consumer-brand relationship in luxury brand management by: (書目-電子資源)

Sustainable luxury = an international perspective / by: (書目-電子資源)

Building brand equity and consumer trust through radical transparency practices by: (書目-電子資源)