Brand name products - Management.
Overview
Works: | 33 works in 9 publications in 9 languages |
---|
Titles
Strategic brand management : = new approaches to creating and evaluating brand equity /
by:
(Language materials, printed)
New product and brand management : = marketing engineering applications /
by:
(Language materials, printed)
Global brand strategy = unlocking brand potential across countries, cultures & markets /
by:
(Language materials, printed)
ProfitBrand = how to increase the profitability, accountability & sustainability of brands /
by:
(Language materials, printed)
The soul of the corporation : = how to manage the identity of your company /
by:
(Language materials, printed)
Eating the big fish = how challenger brands can compete against brand leaders /
by:
(Electronic resources)
Organizations in the face of crisis = managing the brand and stakeholders /
by:
(Electronic resources)
The road to luxury = the evolution, markets and strategies of luxury brand management /
by:
(Electronic resources)
The power of communicating the family firm status = the positive effect of family firms as a brand on consumer buying behavior and consumer happiness /
by:
(Electronic resources)
Business-to-business brand management = theory, research and executive case study exercises /
by:
(Electronic resources)
Advanced brand management : = managing brands in a changing world /
by:
(Language materials, printed)
Global brand strategy : = unlocking branding potential across countries, cultures & markets /
by:
(Language materials, printed)
Brand portfolio strategy : = creating relevance, differentiation, energy, leverage, and clarity /
by:
(Language materials, printed)
Branding and sustainable competitive advantage = building virtual presence /
by:
(Language materials, printed)
Identity-based brand management = fundamentals, strategy, implementation, controlling /
by:
(Electronic resources)
Building brand equity and consumer trust through radical transparency practices
by:
(Electronic resources)
Strategic retail management and brand management = trends, tactics, and examples /
by:
(Electronic resources)
Show more
Fewer
Subjects