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The 6 imperatives of marketing : = l...
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Magrath, Allan J.
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The 6 imperatives of marketing : = lessons from the world's best companies /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The 6 imperatives of marketing :/ Allan J. Magrath.
其他題名:
lessons from the world's best companies /
作者:
Magrath, Allan J.
出版者:
New York, NY :American Management Association, : c1992.,
面頁冊數:
196 p. :ill. ;24 cm.
標題:
Consumer satisfaction. -
ISBN:
0814450423 :
The 6 imperatives of marketing : = lessons from the world's best companies /
Magrath, Allan J.
The 6 imperatives of marketing :
lessons from the world's best companies /Allan J. Magrath. - New York, NY :American Management Association,c1992. - 196 p. :ill. ;24 cm.
Includes bibliographical references and index.
ISBN: 0814450423 :US22.95
LCCN: 91033714Subjects--Topical Terms:
578584
Consumer satisfaction.
LC Class. No.: HF5415.122 / .M34 1992
Dewey Class. No.: 658.8
The 6 imperatives of marketing : = lessons from the world's best companies /
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