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Building retail brands to drive value

Franklin, Eric.

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Building retail brands to drive value

紀錄類型:	書目-投影資料、錄影資料、電影片 : Monograph/item
正題名/作者:	Building retail brands to drive value/ a production of the Stanford Video Media Group of the Stanford Alumni Association.
其他題名:	Executive briefings
其他作者:	Franklin, Eric.
出版者:	[Stanford, Calif.] :Stanford Video ; : c2002.,
面頁冊數:	1 videodisc (42 min.) :sd., col. ;4 3/4 in.
附註:	"Taped live June 29, 2002 at Stanford University."
叢書名:	Stanford executive briefings
標題:	Brand name products - Marketing. -

Building retail brands to drive value
Building retail brands to drive value[videorecording] /Executive briefingsa production of the Stanford Video Media Group of the Stanford Alumni Association. - [Stanford, Calif.] :Stanford Video ;c2002. - 1 videodisc (42 min.) :sd., col. ;4 3/4 in. - Stanford executive briefings.

"Taped live June 29, 2002 at Stanford University."

Producers, Karen Sutton, Eric Franklin ; director, Mauricio Quijano.

Presenter, Jeanne Jackon.

Jeanne Jackson is former CEO of Walmart.com and Banana Republic. Program highlights include how brand value generates cash and drives the market; when to execute first and then advertise; and why brands are no longer just the marketing department's concern.

DVD format.

US70.00Subjects--Topical Terms:

605907
Brand name products
--Marketing.

Building retail brands to drive value
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700 $a Quijano, Mauricio. $3 746526
700 $a Sutton, Karen. $3 530606
710 $a Stanford Alumni Association. $3 754748
710 $a Stanford Video Media Group. $3 727150