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Social marketing : = why should the ...
~
Hastings, Gerard.
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Social marketing : = why should the Devil have all the best tunes? /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Social marketing :/ Gerard Hastings.
其他題名:
why should the Devil have all the best tunes? /
作者:
Hastings, Gerard.
出版者:
Amsterdam ;Elsevier/Butterworth-Heinemann, : 2007.,
面頁冊數:
xvi, 367 p. :ill. ;25 cm.
內容註:
If it works for Tesco ... -- Making use of theory -- Basic principles -- Opening the toolbox -- Communication, emotion and the limitations of fear -- Moving upstream -- Relational thinking -- Competition and critical marketing -- Research and the art of navigation -- Ethical issues -- Case studies.
標題:
Social marketing. -
ISBN:
9780750683500 (pbk.) :
Social marketing : = why should the Devil have all the best tunes? /
Hastings, Gerard.
Social marketing :
why should the Devil have all the best tunes? /Gerard Hastings. - Amsterdam ;Elsevier/Butterworth-Heinemann,2007. - xvi, 367 p. :ill. ;25 cm.
Includes bibliographical references and index.
If it works for Tesco ... -- Making use of theory -- Basic principles -- Opening the toolbox -- Communication, emotion and the limitations of fear -- Moving upstream -- Relational thinking -- Competition and critical marketing -- Research and the art of navigation -- Ethical issues -- Case studies.
ISBN: 9780750683500 (pbk.) :US46.95Subjects--Topical Terms:
669978
Social marketing.
LC Class. No.: HF5414 / .H37 2007
Dewey Class. No.: 658.8
Social marketing : = why should the Devil have all the best tunes? /
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HF5414 H37 2007
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