Social marketing.
概要
| 作品: | 57 作品在 10 項出版品 10 種語言 | |
|---|---|---|
書目資訊
Marketing the public sector : = promoting the causes of public and nonprofit agencies /
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Cause marketing = build your image and bottom line through socially responsible partnerships, programs, and events /
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Corporate social responsibility : = doing the most good for your company and your cause /
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Formative research in social marketing = innovative methods to gain consumer insights /
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Emerging markets from a multidisciplinary perspective = challenges, opportunities and research agenda /
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Corporate social responsibility in Poland = strategies, opportunities and challenges /
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Marketing social change : = changing behavior to promote health, social development, and the environment /
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Let every child be wanted : = how social marketing is revolutionizing contraceptive use around the world /
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Nonprofit and business sector collaboration : = social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings /
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The art of cause marketing : = how to use advertising to change personal behavior and public policy /
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Using social marketing for public emergency preparedness = social change for community resilience /
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The zen of social media marketing = an easier way to build credibility, generate buzz, and increase revenue /
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