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Principles and practice of social ma...

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Donovan, Rob, (1944-)

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Principles and practice of social marketing : = an international perspective /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Principles and practice of social marketing :/ Rob Donovan and Nadine Henley.
其他題名:	an international perspective /
作者:	Donovan, Rob,
其他作者:	Henley, Nadine.
出版者:	Cambridge :Cambridge University Press, : c2010.,
面頁冊數:	xix, 504 p. :ill. ;25 cm.
標題:	Social marketing. -
電子資源:	http://assets.cambridge.org/97805211/94501/cover/9780521194501.jpg
ISBN:	9780521194501

Principles and practice of social marketing : = an international perspective /
Donovan, Rob,1944-

Principles and practice of social marketing :an international perspective /Rob Donovan and Nadine Henley. - [2nd ed.] - Cambridge :Cambridge University Press,c2010. - xix, 504 p. :ill. ;25 cm.

Includes bibliographical references (p. 429-484) and index.

ISBN: 9780521194501

LCCN: 2010039401Subjects--Topical Terms:

669978
Social marketing.

LC Class. No.: HF5414 / .D66 2010

Dewey Class. No.: 658.8

Principles and practice of social marketing : = an international perspective /
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250 $a [2nd ed.]
260 # $a Cambridge : $b Cambridge University Press, $c c2010.
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