Corporate image.
Overview
| Works: | 61 works in 13 publications in 13 languages | |
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Titles
Strategic communications management : = making public relations work /
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Experiential marketing : = how to get customers to sense, feel, think, act, and relate to your company and brands /
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Corporate image management = a marketing discipline for the 21st century /
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Identity is destiny = leadership and the roots of value creation /
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The death of a thousand cuts = corporate campaigns and the attack on the corporation /
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Revealing the corporation = perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
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Defending your reputation = a practical guide to crisis management : a specially commissioned report /
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Living the brand : = how to transform every member of your organization into a brand champion /
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Effective apology = mending fences, building bridges, and restoring trust /
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The economist intelligence unit guide to building a global image /
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Rumor in the marketplace : = the social psychology of commercial hearsay /
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The Expressive organization : = linking identity, reputation, and the corporate brand /
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Identity is destiny : = leadership and the roots of value creation /
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Revealing the corporation : = perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
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Communicating when your company is under siege = surviving public crisis /
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Revival of the fittest : = why good companies go bad and how great managers remake them /
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Crisis management by apology : = corporate response to allegations of wrongdoing /
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Reputation marketing : = building and sustaining your organization's greatest asset
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Corporate reputation, the brand & the bottom line = powerful proven communication strategies for maximizing value /
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The soul of the corporation : = how to manage the identity of your company /
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Becoming a category of one : = how extraordinary companies transcend commodity and defy comparison /
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Corporate social responsibility : = doing the most good for your company and your cause /
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Measuring the effectiveness of image and linkage advertising = the nitty-gritty of maxi-marketing /
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Reputation capital = building and maintaining trust in the 21st century /
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Reputation, stock price, and you = why the market rewards some companies and punishes others /
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Corporate identity and crisis response strategies = challenges and opportunities of communication in times of crisis /
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Selected essays on corporate reputation and social media = collection of empirical evidence /
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Employer brand management = practical lessons from the world's leading employers /
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Organizational identity and firm growth = properties of growth, contextual identities and micro-level processes /
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履行企業社會責任對企業形象影響之探討-以國泰世華銀行社企優惠貸款專案為例 = = Research of The Impact on Corporate Image by Fulfilling Corporate Social Responsibility--The Case of Cathay United Bank Social Enterprise Concessional Loan Projects /
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The corporate reputation of multinational corporations = an analysis of consumers' perceptions of corporate reputation and its effects across nations /
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Signaling family firm identity = familiy firm identification and its effects on job seekers' perceptions about a potential employer /
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The apology impulse = how the business world ruined sorry and why we can't stop saying it /
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Contemporary thoughts on corporate branding and corporate identity management
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Broken windows, broken business : = how the smallest remedies reap the biggest rewards /
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Design : logo : = an exploration of marvelous marks, insightful essays and revealing reviews /
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