Export marketing.
Overview
Works: | 65 works in 13 publications in 13 languages |
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Titles
When businesses cross international borders : = strategic alliances and their alternatives /
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Global marketing : = concepts, strategies, practice ; text and readings /
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Cross-cultural business behavior : = marketing, negotiating and managing across cultures /
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International standards desk reference = your passport to world markets, ISO 9000, CE Mark, QS-9000, SSM, ISO 14000, Q 9000, American, European, and global standards systems /
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How to develop and manage successful distributor channels in world markets
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Doing business abroad = how to start trading successfully in international markets /
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The Industrial Marketing and Purchasing Group and international marketing
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Global brand strategy : = unlocking branding potential across countries, cultures & markets /
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Emerging trends, threats, and opportunities in international marketing = what executives need to know /
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Emerging trends, threats, and opportunities in international marketing : = what executives need to know /
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Relationship between exporters and their foreign sales and marketingintermediaries
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Exporting essentials = selling products and services to the world successfully /
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Global brand strategy = unlocking brand potential across countries, cultures & markets /
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Reputation transfer to enter new B-to-B markets = measuring and modelling approaches /
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
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