Brand choice.
Overview
Works: | 13 works in 2 publications in 2 languages |
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Titles
Experience the message : = how experiential marketing is changing the brand world /
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(Language materials, printed)
Measuring the effectiveness of image and linkage advertising = the nitty-gritty of maxi-marketing /
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(Language materials, printed)
Building brand without mass media : = efficient and effective tools of brand building /
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(Language materials, printed)
Brand choice and loyalty = evidence from Swiss car registration microdata /
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(Electronic resources)
Determinants of private label attitude = predicting consumers' brand preferences using psychographics /
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(Electronic resources)
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