Export marketing.
概要
| 作品: | 66 作品在 14 項出版品 14 種語言 | |
|---|---|---|
書目資訊
Doing business abroad = how to start trading successfully in international markets /
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Reputation transfer to enter new B-to-B markets = measuring and modelling approaches /
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Key developments in international marketing = influential contributions and future avenues for research /
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When businesses cross international borders : = strategic alliances and their alternatives /
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Cross-cultural business behavior : = marketing, negotiating and managing across cultures /
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Global brand strategy = unlocking brand potential across countries, cultures & markets /
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Global brand strategy : = unlocking branding potential across countries, cultures & markets /
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Emerging trends, threats, and opportunities in international marketing = what executives need to know /
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Emerging trends, threats, and opportunities in international marketing : = what executives need to know /
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