Customer relations.
Overview
| Works: | 234 works in 48 publications in 48 languages | |
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Titles
Making visitors mindful : = principles for creating quality sustainable visitor experiences through effective communication /
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Accelerating customer relationships : = using CRM and relationship technologies /
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Customer service : = career success through customer satisfaction /
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Integrating ERP, CRM, supply chain management, and smart materials /
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The reinventor's fieldbook : = tools for transforming your government /
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The loyalty effect = the hidden force behind growth, profits, and lasting value /
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(Electronic resources)
Driving customer equity : = how customer lifetime value is reshaping corporate strategy /
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The customer-centered enterprise = how IBM and other world-class companies achieve extraordinary results by putting customers first /
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Emotion marketing = the Hallmark way of winning customers for life /
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Everyone is a customer = a proven method for measuring the value of every relationship in the era of collaborative business /
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What customers like about you = adding emotional value for service excellence and competitive advantage /
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The service pro = creating better, faster, and different customer experiences /
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The intimate supply chain : = leveraging the supply chain to manage the customer experience /
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Enterprise one to one : = tools for competing in the interactive age /
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The power of two = how smart companies create win-win customer-supplier partnerships that outperform the competition /
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Emotional labor in the 21st century : = diverse perspectives on the psychology of emotion regulation at work /
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The experience = the 5 principles of Disney service and relationship excellence /
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24 brand mantras = finding a place in the minds and hearts of consumers /
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(Electronic resources)
The intelligent marketer's guide to data privacy = the impact of big data on customer trust /
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High performance sales organizations : = achieving competitive advantage in the global marketplace /
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Customer retention : = an integrated process for keeping your best customers /
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--and it tastes just like chicken : = endless retail sales and management success /
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High value, low cost : = how to create profitable customer delight /
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The knowledge-based organization : = four steps to increasing sales, profits, and market share /
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Making visitors mindful : = principles for creating quality sustainable visitor experiences through effective communication /
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Customer experience management : = a revolutionary approach to connecting with your customers /
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Call Center customer relationship management : = handbook and study guide /
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Loyalty.com : = customer relationship management in the new era of Internet marketing /
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Successful business models : = surefire ways to build a profitable business /
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The essential guide to knowledge management : = e-business and CRM applications /
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The one to one future : = building relationships one customer at a time /
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Total access : = giving customers what they want in an anytime, anywhere world /
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Performance driven CRM : = how to make your customer relationship management vision a reality /
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Customer equity : = building and managing relationships as valuable assets /
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Turning lost customers into gold = --and the art of achieving zero defections /
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(Electronic resources)
Rethinking the sales force = redefining selling to create and capture customer value /
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The loyalty effect : = the hidden force behind growth, profits, and lasting value /
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Loyalty rules! : = how today's leaders build lasting relationships /
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The kindness revolution : = the company-wide culture shift that inspires phenomenal customer service /
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Great customer connections : = simple psychological techniques that guarantee exceptional service /
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Questions that sell : = the powerful process for discovering what your customer really wants /
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Customer service training 101 : = quick and easy techniques that get great results /
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The behavioral advantage : = what the smartest, most successful companies do differently to win in the B2B arena /
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Conquering consumerspace : = marketing strategies for a branded world /
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HR from the heart : = inspiring stories and strategies for building the people side of great business /
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Customer-centric product definition : = the key to great product development /
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Blogging for business : = everything you need to know and why you should care /
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Relationship marketing for competitive advantage = winning and keeping customers /
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The Arthur Andersen guide to talking with your customers = what they will tell you about your business (when you ask the right questions) /
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Logistics and fulfillment for e-business : = a practical guide to mastering back office functions for online commerce /
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Clients forever = how your clients can build your business for you /
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Why customers come back = how to create lasting customer loyalty /
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The financial services marketing handbook = tactics and techniques that produce results /
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Your client's story : = know your clients and the rest will follow /
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Loyalty.com = customer relationship management in the new era of Internet marketing /
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Mastering guerrilla marketing = 100 profit-producing insights you can take to the bank /
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Fundamentals of customer-focused management = competing through service /
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The ten demandments = rules to live by in the age of the demanding consumer /
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Total access = giving customers what they want in an anytime, anywhere world /
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Loyalty rules! = how today's leaders build lasting relationships /
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Conquering consumerspace = marketing strategies for a branded world /
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(Language materials, printed)
HR from the heart = inspiring stories and strategies for building the people side of great business /
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Think like your customer = a winning strategy to maximize sales by understanding how and why your customers buy /
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Learning points = 80 activities and actions for call center cervice excellence /
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ProfitBrand = how to increase the profitability, accountability & sustainability of brands /
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Sell the brand first : = how to sell your brand and create lasting customer loyalty /
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Satisfaction : = how every great company listens to the voice of the customer /
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Outside innovation : = how your customers will co-design your company's future /
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Managing customers as investments : = the strategic value of customers in the long run /
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The prime solution : = close the value gap, increase margins, and win the complex sale /
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The customer learning curve : = creating profits from marketing chaos /
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Customer satisfaction planning : = ensuring product quality and safety within your MRP/ERP systems /
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Customer knowledge management : = people, processes, and technology /
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Customer obsession : = how to acquire, retain, and grow customers in the new age of relationship marketing /
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Operational excellence : = using lean six sigma to translate customer value through global supply chains /
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Building routes to customers = proven strategies for profitable growth /
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Reputation transfer to enter new B-to-B markets = measuring and modelling approaches /
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Social media marketing = game theory and the emergence of collaboration /
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Customer-centric knowledge management = concepts and applications /
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Advanced database marketing : = innovative methodologies and applications for managing customer relationships /
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Systems thinking = from heresy to practice : public and private sector studies /
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Customer-centric marketing strategies = tools for building organizational performance /
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Handbook of research on consumerism in business and marketing : = concepts and practices /
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Using information to develop a culture of customer centricity = customer centricity, analytics, and information utilization /
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Customer-centric marketing = build relationships, create advocates, and influence your customers /
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The retargeting playbook = how to turn web-window shoppers into customers /
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Service-Ability = create a customer centric culture and achieve competitive advantage /
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Fanatical prospecting : = the ultimate guide for starting sales conversations and filling the pipeline by leveraging social selling, telephone, email, and cold calling /
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The art of client service : = the classic guide, updated for today's marketers and advertisers /
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Winning in service markets = success through people, technology and strategy /
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Analyzing attachment and consumers' emotions = emerging research and opportunities /
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Integrating Erp, Crm, Supply Chain Management, and Smart Materials /
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(Language materials, printed)
What's keeping your customers up at night? = close more deals by selling to your client's pain /
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Handbook of research on leveraging consumer psychology for effective customer engagement
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User experience is brand experience = the psychology behind successful digital products and services /
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Brand storytelling in the digital age = theories, practice and application /
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The post-pandemic business playbook = customer-centric solutions to help your firm grow /
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Providing a new perspective on understanding and measuring of customer inspiration
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High performance sales organizations = achieving competitive advantage in the global marketplace /
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Super service = seven keys to delivering great customer service even when you don't feel like it : even when they don't deserve it /
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Managing quality customer service = [a practical guide for establishing a service operation] /
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Customer satisfaction = practical tools for building important relationships /
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The new influencers : = a marketer's guide to the new social media /
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Nurturing customer relationships : = [a step-by-step process for growing clients by design] /
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ValueSpace = winning the battle for market leadership : lessons from the world's most admired companies /
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Successful customer relationship marketing = new thinking, new strategies, new tools for getting closer to your customers /
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The future of competition : = co-creating unique value with customers /
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Secrets of social media marketing : = how to use online conversations and customer communities to turbo-charge your business! /
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Marketing 2.0 : = bridging the gap between seller and buyer through social media marketing /
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Open innovation in the financial services = growing through openness, flexibility and customer integration /
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Sustainable customer experience design : = co-creating experiences in events, tourism and hospitality /
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Business development = customer-oriented business development for successful companies /
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Handbook of research on retailing techniques for optimal consumer engagement and experiences
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The apology impulse = how the business world ruined sorry and why we can't stop saying it /
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The journey mapping playbook : = a practical guide to preparing, facilitating and unlocking the value of customer journey mapping
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Digital customer experience engineering = strategies for creating effective digital experiences /
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Hedonism, utilitarianism, and consumer behavior = exploring the consequences of customer orientation /
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Service encounters in tourism, events and hospitality : = staff perspectives /
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B2b customer engagement strategy = an introduction to managing customer experience /
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What managers say, what employees hear = connecting with your front line (so they'll connect with customers) /
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Customer-driven operations management = Aligning quality tools and business processes for customer excellence /
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Connectability = 8 keys to building strong partnerships with your colleagues and your customers /
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Mass customization and customer centricity = in honor of the contributions of Cipriano Forza /
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Valuing customer engagement = strategies to measure and maximize profitability /
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Paradigm shift in business = critical appraisal of agile management practices /
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Handbook of research on the interplay between service quality and customer delight
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Promoting consumer engagement through emotional branding and sensory marketing
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(Electronic resources)
Customer obsession = how to acquire, retain, and grow customers in the new age of relationship marketing /
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(Electronic resources)
Get noticed-- get referrals = build your client base and your business by making a name for yourself /
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(Electronic resources)
The Brandpromise = how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
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Sell the brand first = how to sell your brand and create lasting customer loyalty /
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Care packages for your customers = an idea a week to enhance customer service /
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How you do-- what you do = create service excellence that wins clients for life /
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The new age of innovation = driving cocreated value through global networks /
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Turn clicks into customers = proven marketing techniques for converting online traffic into revenue /
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